View Front Trading Enterprise Pty Ltd is a supplier of direct imports, domestic general merchandise and is also a wholesale distributor of general merchandise in Africa and beyond.

Starting out in 2009, View Front trading enterprise has grown to become a leading force in the distribution of general merchandise, household products, and export of fresh fruits overseas.

Our excellent service has grown in the past years and has built mutually beneficial partnerships   with numerous industry acclaimed buyers and manufacturers. With returning clients and high sales volume, View Front has been able to purchase large quantities of thousands of different items, ultimately leading to a large selection of products at outstandingly low prices.

View Front Trading Enterprise aims to provide the best in affordable goods and services to African and beyond.

Being an empowered corporation, we are ideally positioned to fulfil the African, Asian, Middle Eastern and European market needs from a sales, supply and marketing perspective. The interests and expectations of our clients are of paramount importance to us. We understand that meeting their requirements and exceeding expectations is the gateway to the success of our company.

Our competitive advantage is maintained through a strong network of technical backup from national and international business alliances and partnerships. Establishing ourselves in niche markets is first and foremost on our way to growth; hence we have aligned ourselves with companies who are all specialists in their respective fields.

It is essential that we develop the ability to build mutually rewarding partnerships with companies of scale who share our vision of both business and the competitive environment.

View Front Trading Enterprise is totally dedicated and passionately committed to building and nurturing long lasting valued relationships with both existing and prospective clients. This we achieve by offering the best of carefully selected goods and services that are relevant to the needs of our clients and their customers. This is further enhanced by developing a highly energised, skilled and enthusiastic sales and marketing team through continuous learning and active partnering.

AFFILILATES

View Front Trading Enterprise is the parent company to the following companies;

• View Front Property Pty
• View Front Solution Pty

 CORE SERVICES OF THE COMPANY

• Import and Export of general merchandize
• Sales Management
• Marketing Management
• Fresh fruit export
• South African wine export

 
 MISSION STATEMENT

View Front Trading is founded on and dedicated to a sustainable corporate concept of linked prosperity. Our mission consists of 3 interrelated parts:

Social Mission: To operate the Company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life.

Product Mission: To source, distribute and sell the finest quality of a wide of quality life enhancing goods with a continued commitment to incorporating and promoting business practices that respect the Earth and the Environment.

Economic Mission: To operate the Company on a sustainable financial basis of profitable growth, increasing value for our stakeholders and expanding opportunities for development and career growth for our employees.

Underlying the mission of View Front Trading is the determination to seek new and creative ways of addressing all three parts, while holding a deep respect for individuals inside and outside the company and for the communities of which they are a part.